Topic: Product Strategy
I love using QR Codes for what I believe their intended purpose is — to transfer a short string of data to somebody’s smart phone. Specifically, a URL for a responsively designed web site. Single-purpose mobile optimized web pages are ok in some circumstances too,
You know those dirt paths worn through public green spaces? The ones that mark the passage of countless people who were too lazy to stick to the sidewalk? I love those dirt paths. I can even mathematically prove they save lots of steps (thank-you Pythagoras).
Yesterday I got an email from a form on one of my web sites that usually means a new opportunity. In fact, when I see the subject/sender that is used by that form I often say to myself “here’s some new business”. This time it