Online Strategy
Touch Interfaces Have Already Won
You don’t need to look any further than your nearest two year-old to see that websites and applications made for touch devices are more usable than those which are not. Do any of us really believe that non-responsive designs or “features” like fly-out menus on
QR Codes should delight you
I love using QR Codes for what I believe their intended purpose is — to transfer a short string of data to somebody’s smart phone. Specifically, a URL for a responsively designed web site. Single-purpose mobile optimized web pages are ok in some circumstances too,
Misleading Analytics Sure Feel Good
According to Google Analytics, one of the websites I’m involved with has a 105,200.00% increase in visits. I imagine the meeting at Google went something like this: Q: Should we just leave % Change blank until after 30 days of data? A: Nah, it will
Let customers plan your path
You know those dirt paths worn through public green spaces? The ones that mark the passage of countless people who were too lazy to stick to the sidewalk? I love those dirt paths. I can even mathematically prove they save lots of steps (thank-you Pythagoras).
This new business is support
Yesterday I got an email from a form on one of my web sites that usually means a new opportunity. In fact, when I see the subject/sender that is used by that form I often say to myself “here’s some new business”. This time it